Millions of Pounds and Hundreds of Jobs For Birmingham

The new store will be above the redeveloped New Street

By Ben Aulakh

Close to 1000 new jobs could be created as part of £25 million annual potential boost to Birmingham’s economy.

Leading brand John Lewis has announced that the Pallasades shopping centre will be the venue for a brand new Birmingham store.

The new 250, 000 square foot outlet will be a key part of the redeveloped Birmingham New Street station.  

Mike Whitby, Leader of Birmingham City Council added, “I am delighted that John Lewis will be joining the Birmingham retail family.

“Not only will their presence bring 900 new jobs, and create an extra £100m of investment, it will enhance what is already a spectacular new development of New Street.

The announcement was made at an event in Birmingham attended by David Higgins, chief executive of Network Rail.

David Higgins said, “Network Rail is helping to rebuild Birmingham by transforming New Street, a project which is about much more than simply redeveloping the station.

“Today's deal is a further sign that our plans are critical to the long term success of the city and will create new jobs and help stimulate economic growth.”

Andy Street, managing director of John Lewis said, “Together with a progressive city council and Network Rail, we are pleased to play our part in the regeneration of Birmingham city centre.

“We will deliver a landmark, long-term investment and quality job creation.”

The new store will be located alongside the Birmingham New Street redevelopment on a site to the south side of the station; subject to planning approval, it is anticipated to open in 2014.

Network Rail will build the new store alongside the redevelopment of New Street station, which will remain open for passengers and train services throughout construction.

Photograph from www.newstreetnewstart.co.uk